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Business Website Design Tips

The most vital pieces of a website are purpose and accessibility. Have a valuable aspect in mind that will benefit your visitors such as, special contests, offers, promotions, and coupons. These will not only reward people for visiting your site, but also encourage them to come back in the future. Also be sure to include a contact page where customers can reach you by phone, email, or visit your company location. Creating a page about your company’s background and history is a great way to engage your readers with your story, giving your site a more personal feel.

Other ideas for pages to include would be a list of your products each with details on description, pricing, inventory, and customer reviews. If you are looking to provide your site visitors with a more of information base, consider adding a resource page with links to external sites, articles relevant to your companies’ purpose, or a company blog where you can update your visitors daily.

Keep text and images, simple and well organized on the page, there’s nothing worse than trying to navigate on a cluttered page. Most web surfers will skip over a page that looks busy and like it would take up a lot of time. Text should be black on white or visa versa, color text is out dated and often harder to read. Along with formatting, navigation tabs are always super important to include, because they it make is easy for the visitor to bounce around on your site and get to exactly what they are looking for. Being accommodating to your visitors is very important for customer satisfaction.

Any articles or information on your site should be kept short, sweet, and to the point. The great thing about the Internet is that it is quick readily available information; anything slow and disorganized won’t make it the World Wide Web. A clean simple page also appears more professional which is what people are looking for when they are willing to invest; they want the highest quality for their money. Although simplicity is ideal, don’t exclude any pictures or video that are relevant to your company. A lot of people, such as myself, are visional learners and having videos and pictures is good way to explain and present your products and services.

Business owners are always looking for things to “add” to their site, but what about what to “not add”? There are plenty of out dated website designs that should be banned from being used anymore. The most prominent would be cheesy clip-art, or basically anything that was cool on websites prior to 2000 is not cool anymore and is totally unattractive to today’s web surfers. Graphics are good as long as there are appropriate and professional for your brand. My last big no-no for websites is pop up window advertisements. There is nothing more annoying than having to click out of a hundred pop up windows that serve no relevancy to your page.

Lastly, remember to keep your page updated and in tune with competitor sites. Websites are one of the strongest marketing tools available today so be sure to make the most of it!