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Frequently Asked Questions About QR Codes

Where Did QR Codes Originate?

QR Codes were first introduced in Japan by Denso Wave in 1994 in ordered to track their vehicles and then were integrated into the public in 2002. The codes were created so that they may be easily read and scanned by smart phone cameras. The title “QR” was given to the codes because of their ability to quickly retrieve information. They are more popularly known as “Quick Response” codes.

 

How are QR Codes Constructed?

QR Codes can be created using an online generator or software. First you choose the size of your barcode and enter decoder information usually to company site or product information. Lastly, apply style, color, graphic, text, or texture and then generate and print codes! Once your code is downloaded, be sure to have it printed on various types of merchandise and material.

What is the Purpose of QR Codes?

QR Codes are mainly used by companies and businesses to engage customers with their products or services. QR’s are a marketing tactic used to prompt sales or general interest in a product. QR codes not only promote sales, but also allow access to coupons and special offers to customers. For companies, QR codes give them statistics to build their marketing campaigns around. There are many non-sales uses of QR’s too, like universities use QR codes to relay information to their students or create a more interactive learning experience.

Can I create my own QR Code?

Yes you can, anyone can! There are plenty of free online code generators all over the Internet. Most generators will guide through the process step by step and show you exactly what you will need to create your code and then how to apply it. Make sure before creating your code that you have an idea of what you want the purpose of your code to be for your customers and where you want it to lead. This will not only benefit you marketing plan but will help you reach your target audience and reward your loyal customers for participating.